Achieving a well designed logo requires really hard work and being up to date with the latest trends in design. It’s probably the best way of establishing brand identity, making an impact on customers and ensuring that they’ll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers. An icon needs to be easy to read. The icon should include a visual that is highly recognizable because of branding or because it is easy to understand. Think about the icons on the desktop of your computer for example. You know where things are located because of the simple nature of icons – documents are stored in folders, music is played from a button in the form of a musical note and images are stored in a location that looks like a Polaroid photo.