Here at WPS, we use a strategy-first approach to designing publications for our clients. Working closely with your team, we’ll unpack the purpose of your publication, the outcomes you’re looking to achieve, your audience, your desired format, the fonts you’re looking to use and the overall style you’re looking to adopt. Maybe your publication is an annual report or policy review and you are looking to engage and inform your stakeholders? Or perhaps you’re developing a company profile for your business that will act as a comprehensive marketing tool and need it to appeal to both your employees and prospective customers.
Depending on the type of publication you are looking to design, our team of strategists and graphic designers will help you in considering the use of compelling photography, colourful animation, custom illustrations, informative infographics and digital interactivity to enhance your publication. Selecting the most appropriate mix of visual elements, our designers will then develop a creative concept and theme for your publication; one that will effectively convey your intended message to your target audience and help you achieve your desired outcomes.