It does. Yes, appearance matters and you cannot deny this bitter truth. Now, instead of dragging things far, I would come to the point. Google loves websites that are loved by users. Factors like the website framework, webpage appearance, use of graphics, SEO etc., are widely considered for judging the ‘look’ of the website. Even after a retouch, a lot of factors remain evident for determining the rankings of a website. If you’re reading this line, you must have got a rough idea about what we’ll be reading ahead. I’m talking about website redesigning. And, if you’re familiar with website redesigning then you also know about the intimacy between SEO & website. They’ve been together since day one and conceived high rankings. It is a major misconception that SEO has to be done just once. No, it has to be done multiple times because the website gets altered a lot while undergoing a redesign to make it compatible with mobiles. And, it might affect your business marketing goals too! However, the above stated cannot be the ONLY reason. There could be a lot more reasons behind giving a mobile web design a fresh look. Depending on the glitch, you got to implement all changes uniformly with the aim of crafting a perfect mobile web design and that too without hurting the SEO. As you’ll proceed, understanding the strategy of mobile web development will become facile.